For example, it had to go on the wrist because pocket smartwatches aren't cool anymore. Then they debated on what it should do, besides telling time. How about this for a business decision? An exclusive Wire article revealed that Apple first decided to create the Apple Watch. The idea was so recent that Apple employees weren't sure what the device would do. While iPhones, MacBooks, and iPods were constantly improving, the Apple Watch was a new idea.
But did you know that the Apple Watch had a different story?įor one, it was the first new product since Jobs's passing. From shoving thousands of songs in a portable device to creating the best smartphone, the company was at the forefront of technology. A lot of this culture comes from Steve Jobs and his vision, regardless of what people think. Look at the iPad: it came out, and people said, "wow." But, let's face it, no one remembered the Microsoft Tablet.ĭid we need a device wedged between the computer and a smartphone? No, but we wanted one. I'll be the first to say it: Apple gives us products we didn't know we needed. So, what does this mean for the future of watches? The Apple Watch and its chaotic origin: Not only that, during 2020 and early 2021, it sold more units than the entire Swiss watch industry. It's the best-selling smartwatch globally, with around 55% market share. The debate raged on: is it luxury or is it functional? Sales hadn't taken off, and the Swiss watch industry mocked it. The Apple Watch's success in the wearable sector is now a given, but, did you know that its history is chaotic and fascinating? Read this article to find out more about this timekeeping icon.īack in 2015, the Apple Watch was, according to many, a flop.
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